How I Make $2000/month From Roasting Pricing Pages
How I Make $2000/month From Roasting Pricing Pages
Nov 17, 2024
Jules Boiteux
Jules Boiteux
⏳ 4.5 min
⏳ 4.5 min
Revenue/month
Revenue/month
$2000
$2000
$2000
No. of founders
No. of founders
1
1
1
Startup costs
Startup costs
$500
$500
$500
Company type
Company type
Company type
Productized-service
Productized-service
Productized-service
Contents
About The Company
About The Company
Hi there! Can you introduce yourself and tell us about the business you started?
My name is Jules Boiteux, I'm the founder of Roast My Pricing Page. Roast My Pricing Page aims to help SaaS founders and marketers boost the conversion rate of their website with a personalized video roast filled with actionable insights on their pricing page.
(A screenshot of Roast My Pricing Page's Landing Page)
Hi there! Can you introduce yourself and tell us about the business you started?
My name is Jules Boiteux, I'm the founder of Roast My Pricing Page. Roast My Pricing Page aims to help SaaS founders and marketers boost the conversion rate of their website with a personalized video roast filled with actionable insights on their pricing page.
(A screenshot of Roast My Pricing Page's Landing Page)
Coming Up With The Idea
Coming Up With The Idea
Could you share a bit about your background and what led you to pursue this business idea?
I have over 6 years of experience as a Product Manager in B2B SaaS companies. I notably worked as a Billing Product Manager at Livestorm, where I led the transition from a license-based pricing model to a usage-based one.
This project involved defining the pricing strategy, optimizing the pricing page design, collaborating with the technical team to implement a billing architecture, and adapting the user experience to fit the new pricing model.
Now, I'm leveraging this expertise to help founders by focusing on pricing page design as a starting point.
Could you share a bit about your background and what led you to pursue this business idea?
I have over 6 years of experience as a Product Manager in B2B SaaS companies. I notably worked as a Billing Product Manager at Livestorm, where I led the transition from a license-based pricing model to a usage-based one.
This project involved defining the pricing strategy, optimizing the pricing page design, collaborating with the technical team to implement a billing architecture, and adapting the user experience to fit the new pricing model.
Now, I'm leveraging this expertise to help founders by focusing on pricing page design as a starting point.
2,678+ people enjoy it
➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
Creating The Initial Product
Creating The Initial Product
What was it like designing and creating your first product? Can you share some of the early challenges you faced?
1. Developing Roast My Pricing Page’s Methodology: I dedicated hours to creating the methodology behind Roast My Pricing Page, analyzing hundreds of pricing pages, and studying best practices for pricing page design. The goal was to establish a methodology that balances universal best practices with enough customization to align with each business’s unique needs and go-to-market strategy.
2. Evaluating the Impact on Early Customers: To validate my methodology, I closely monitored early customers, ensuring they implemented the recommendations and tracked the resulting impact on their conversion rates. This hands-on approach confirmed both the applicability of my insights and their effectiveness in driving conversions.
What was it like designing and creating your first product? Can you share some of the early challenges you faced?
1. Developing Roast My Pricing Page’s Methodology: I dedicated hours to creating the methodology behind Roast My Pricing Page, analyzing hundreds of pricing pages, and studying best practices for pricing page design. The goal was to establish a methodology that balances universal best practices with enough customization to align with each business’s unique needs and go-to-market strategy.
2. Evaluating the Impact on Early Customers: To validate my methodology, I closely monitored early customers, ensuring they implemented the recommendations and tracked the resulting impact on their conversion rates. This hands-on approach confirmed both the applicability of my insights and their effectiveness in driving conversions.
Planning + Execution
Planning + Execution
How did you plan and execute the initial launch of your business? What strategies did you rely on?
I reached out to my network with a preliminary roast of their pricing pages already prepared. Along with this teaser, I included a disclaimer stating I’d share the full roast if they were willing to pay.
I invited them to choose an amount they felt reflected the value of my insights. This approach allowed me to validate that my service delivered real value and gave me the confidence to start developing marketing strategies to grow the business.
How did you plan and execute the initial launch of your business? What strategies did you rely on?
I reached out to my network with a preliminary roast of their pricing pages already prepared. Along with this teaser, I included a disclaimer stating I’d share the full roast if they were willing to pay.
I invited them to choose an amount they felt reflected the value of my insights. This approach allowed me to validate that my service delivered real value and gave me the confidence to start developing marketing strategies to grow the business.
Pricing Strategies
Pricing Strategies
What pricing strategies worked best for your business?
Currently, Roast My Pricing Page operates on a one-time payment model with three service tiers, each offering a different deliverable. Options range from a 10-minute video review to a fully personalized video that includes alternative pricing page designs.
The strategy is to upsell customers with “service add-ons,” which are additional consulting services. These include tasks like A/B testing for pricing pages and more in-depth billing and pricing-related projects, such as Billing Product Manager missions.
(Roast My Pricing Page's Pricing Page)
(service add-ons for Roast my pricing page)
What pricing strategies worked best for your business?
Currently, Roast My Pricing Page operates on a one-time payment model with three service tiers, each offering a different deliverable. Options range from a 10-minute video review to a fully personalized video that includes alternative pricing page designs.
The strategy is to upsell customers with “service add-ons,” which are additional consulting services. These include tasks like A/B testing for pricing pages and more in-depth billing and pricing-related projects, such as Billing Product Manager missions.
(Roast My Pricing Page's Pricing Page)
(service add-ons for Roast my pricing page)
Customer Acquisition
Customer Acquisition
Since you launched, what have been the most effective ways to bring in and keep your customers?
Word of mouth has been a key driver for Roast My Pricing Page. I’ve had a growing number of founders approach me after hearing about my service through discussions with existing customers. This approach is not only cost-free but also serves as a strong validation of the value my service provides.
Since you launched, what have been the most effective ways to bring in and keep your customers?
Word of mouth has been a key driver for Roast My Pricing Page. I’ve had a growing number of founders approach me after hearing about my service through discussions with existing customers. This approach is not only cost-free but also serves as a strong validation of the value my service provides.
The Future Of The Business
The Future Of The Business
How are things going currently, and what are your goals for the future of your business?
My current challenge is identifying the most effective and sustainable marketing channel for ongoing customer acquisition. I’m testing email outreach, doubling down on SEO efforts, and continuing to experiment with new channels to find what works best.
How are things going currently, and what are your goals for the future of your business?
My current challenge is identifying the most effective and sustainable marketing channel for ongoing customer acquisition. I’m testing email outreach, doubling down on SEO efforts, and continuing to experiment with new channels to find what works best.
Lessons Learned
Lessons Learned
What has been one of the most valuable lessons you've learned through this journey so far?
The best marketing strategy is to keep experimenting relentlessly. It does not matter if your experimentation succeeds or fails. The most important is to keep going.
What has been one of the most valuable lessons you've learned through this journey so far?
The best marketing strategy is to keep experimenting relentlessly. It does not matter if your experimentation succeeds or fails. The most important is to keep going.
Tools Used To Run The Business
Tools Used To Run The Business
Which tools or platforms have been essential to running your business smoothly?
Framer for my website, Stripe for collecting payments, Figma for designing pricing pages, Tella for recording the roasts, Senja for collecting testimonials, and Beehiiv for my newsletter.
Which tools or platforms have been essential to running your business smoothly?
Framer for my website, Stripe for collecting payments, Figma for designing pricing pages, Tella for recording the roasts, Senja for collecting testimonials, and Beehiiv for my newsletter.
Resource Recommendations
Resource Recommendations
Have there been any books, podcasts, or other resources that have influenced your approach?
The book Atomic Habits to get this mindset of consistent efforts that compounds with time The podcasts "Street Pricing with Marcos Riviera" and "Monetizing Saas" from Fynn Glover on pricing topics
Have there been any books, podcasts, or other resources that have influenced your approach?
The book Atomic Habits to get this mindset of consistent efforts that compounds with time The podcasts "Street Pricing with Marcos Riviera" and "Monetizing Saas" from Fynn Glover on pricing topics
Advice For Aspiring Entrepreneurs
Advice For Aspiring Entrepreneurs
What advice would you give to someone just starting out or considering launching their own business?
Just start. Action fuels motivation, not the other way around. Get the ball rolling with an offer tailored to a specific niche that leverages your skills, and keep refining as you go.
What advice would you give to someone just starting out or considering launching their own business?
Just start. Action fuels motivation, not the other way around. Get the ball rolling with an offer tailored to a specific niche that leverages your skills, and keep refining as you go.
Learn More
Learn More
Lastly, where can people connect with you online or learn more about what you’re doing?
Subscribe to my newsletter here: https://www.roastmypricingpage.com/newsletter
Besides that, you can reach out to me via these channels:
- Email: jules@roastmypricingpage.com
- Linkedin: https://www.linkedin.com/in/jules-boiteux/
Lastly, where can people connect with you online or learn more about what you’re doing?
Subscribe to my newsletter here: https://www.roastmypricingpage.com/newsletter
Besides that, you can reach out to me via these channels:
- Email: jules@roastmypricingpage.com
- Linkedin: https://www.linkedin.com/in/jules-boiteux/
