How Oliver Earned $300,000/year Roasting Landing Pages
How Oliver Earned $300,000/year Roasting Landing Pages
Nov 7, 2024
Oliver Meakings
Oliver Meakings
⏳ 6 min
⏳ 6 min
Revenue/month
Revenue/month
25,000
25,000
25,000
No. of founders
No. of founders
1
1
1
Starting costs
Starting costs
N/A
N/A
N/A
Company type
Company type
Company type
Productized Service
Productized Service
Productized Service
Contents
About the founder
About the founder
Meet Oliver Meakings, a founder who’s mastered the art of turning feedback into revenue. As the founder of Roast My Landing Page (RMLP), Oliver offers landing page reviews with an expert eye on helping businesses increase conversions. His service doesn’t just deliver feedback; it provides actionable advice to founders and indie makers on how to transform their landing pages into customer magnets.
(The landing page of RMLP)
Oliver’s journey is unique. While many founders focus on building tech-heavy startups, Oliver kept things simple with a productized service. Before RMLP, he worked as a freelance marketing consultant, which gave him a keen sense of what converts and what doesn’t in online marketing. Besides RMLP, he co-founded Senja.io, a platform helping creators collect and manage testimonials. But it was RMLP that truly skyrocketed his visibility in the online business world.
Meet Oliver Meakings, a founder who’s mastered the art of turning feedback into revenue. As the founder of Roast My Landing Page (RMLP), Oliver offers landing page reviews with an expert eye on helping businesses increase conversions. His service doesn’t just deliver feedback; it provides actionable advice to founders and indie makers on how to transform their landing pages into customer magnets.
(The landing page of RMLP)
Oliver’s journey is unique. While many founders focus on building tech-heavy startups, Oliver kept things simple with a productized service. Before RMLP, he worked as a freelance marketing consultant, which gave him a keen sense of what converts and what doesn’t in online marketing. Besides RMLP, he co-founded Senja.io, a platform helping creators collect and manage testimonials. But it was RMLP that truly skyrocketed his visibility in the online business world.
The Problem Roast My Landing Page Solves
The Problem Roast My Landing Page Solves
In the world of online business, a well-optimized landing page is everything. It’s the first impression, the front door, and sometimes the dealmaker or dealbreaker. Many startups, however, get stuck guessing what works. They’re eager for conversions but unsure how to tweak their landing pages to get them. Oliver recognized this gap and stepped in with Roast My Landing Page.
RMLP gives businesses clear, constructive feedback on their landing pages. Instead of just pointing out issues, Oliver provides detailed suggestions and strategies on how to fix them, helping companies increase their revenue through improved conversion rates. For a lot of early-stage founders, this kind of personalized, hands-on guidance can be game-changing.
(An example of a landing page roast)
In the world of online business, a well-optimized landing page is everything. It’s the first impression, the front door, and sometimes the dealmaker or dealbreaker. Many startups, however, get stuck guessing what works. They’re eager for conversions but unsure how to tweak their landing pages to get them. Oliver recognized this gap and stepped in with Roast My Landing Page.
RMLP gives businesses clear, constructive feedback on their landing pages. Instead of just pointing out issues, Oliver provides detailed suggestions and strategies on how to fix them, helping companies increase their revenue through improved conversion rates. For a lot of early-stage founders, this kind of personalized, hands-on guidance can be game-changing.
(An example of a landing page roast)
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How Roast My Landing Page Started
How Roast My Landing Page Started
Like many great ideas, RMLP was born out of necessity and opportunity. Oliver came up with the idea during the pandemic—a time when many businesses were scrambling to adapt to an online-only world. For Oliver, the pandemic presented a unique chance to support early-stage startups that were especially vulnerable to economic shifts.
RMLP began as a side project, a way to bring in extra income while helping companies that needed an online presence more than ever. This approach not only provided Oliver with an income stream outside his freelance consulting work but also allowed him to test his concept without a massive upfront investment.
Like many great ideas, RMLP was born out of necessity and opportunity. Oliver came up with the idea during the pandemic—a time when many businesses were scrambling to adapt to an online-only world. For Oliver, the pandemic presented a unique chance to support early-stage startups that were especially vulnerable to economic shifts.
RMLP began as a side project, a way to bring in extra income while helping companies that needed an online presence more than ever. This approach not only provided Oliver with an income stream outside his freelance consulting work but also allowed him to test his concept without a massive upfront investment.
Building the First Version of Roast My Landing Page
Building the First Version of Roast My Landing Page
A lot of startups spend months or even years perfecting their product before launch. Not Oliver. He took a lean approach. To build RMLP, he started with something incredibly simple: Notion. Yes, the productivity tool we all use for notes and task lists. Oliver’s first landing page was built in Notion and provided everything he needed to get started: a way to showcase his offer, explain his services, and direct clients to book reviews.
(A screenshot of the early-stage landing page of roastmylandingpage.com)
This low-cost, low-tech approach kept his expenses near zero while he focused on gaining traction and refining his process.
The takeaway here? Sometimes, simplicity is your best friend. Fancy tech and elaborate features don’t matter as much as getting a minimum viable product in front of people. Oliver’s Notion-based landing page worked well enough to start attracting paying clients, which was all he needed to validate his idea.
A lot of startups spend months or even years perfecting their product before launch. Not Oliver. He took a lean approach. To build RMLP, he started with something incredibly simple: Notion. Yes, the productivity tool we all use for notes and task lists. Oliver’s first landing page was built in Notion and provided everything he needed to get started: a way to showcase his offer, explain his services, and direct clients to book reviews.
(A screenshot of the early-stage landing page of roastmylandingpage.com)
This low-cost, low-tech approach kept his expenses near zero while he focused on gaining traction and refining his process.
The takeaway here? Sometimes, simplicity is your best friend. Fancy tech and elaborate features don’t matter as much as getting a minimum viable product in front of people. Oliver’s Notion-based landing page worked well enough to start attracting paying clients, which was all he needed to validate his idea.
The Growth Strategy: Scaling Roast My Landing Page
The Growth Strategy: Scaling Roast My Landing Page
Once he validated the demand for RMLP, Oliver’s next step was growth. He focused on three key strategies: Twitter ads, community outreach, and word of mouth.
Twitter Ads: Oliver ran a few Twitter ad campaigns aimed at indie makers and founders in the US and UK. These campaigns performed surprisingly well, delivering a click-through rate (CTR) of over 3% and a cost-per-click (CPC) of about £0.30. For an early-stage project, these metrics were impressive. Twitter, known for its active tech and startup community, was the perfect platform for Oliver to connect with his target audience. His Twitter ads helped him land his first clients and establish a reputation.
Community Outreach: While Twitter ads brought visibility, community engagement drove conversions. Oliver posted updates about RMLP on Indie Hackers, an online community for indie founders, and consistently shared his journey on his Twitter account. This built a sense of transparency and trust—followers watched him grow the business in real-time and felt part of his journey. This connection turned followers into paying customers, and it was free advertising at its finest.
(Oliver on indie hackers sharing his journey on building Roast My landing page)
Word of Mouth: Delivering results quickly became RMLP’s secret sauce. Many of Oliver’s clients received their roasted landing pages within 30 minutes, which added a unique touch to his service. Satisfied clients didn’t just leave good reviews; they referred others. Word of mouth can be one of the most powerful growth drivers, and for RMLP, it was no different. Oliver’s fast, high-quality service became his best marketing tool.
Once he validated the demand for RMLP, Oliver’s next step was growth. He focused on three key strategies: Twitter ads, community outreach, and word of mouth.
Twitter Ads: Oliver ran a few Twitter ad campaigns aimed at indie makers and founders in the US and UK. These campaigns performed surprisingly well, delivering a click-through rate (CTR) of over 3% and a cost-per-click (CPC) of about £0.30. For an early-stage project, these metrics were impressive. Twitter, known for its active tech and startup community, was the perfect platform for Oliver to connect with his target audience. His Twitter ads helped him land his first clients and establish a reputation.
Community Outreach: While Twitter ads brought visibility, community engagement drove conversions. Oliver posted updates about RMLP on Indie Hackers, an online community for indie founders, and consistently shared his journey on his Twitter account. This built a sense of transparency and trust—followers watched him grow the business in real-time and felt part of his journey. This connection turned followers into paying customers, and it was free advertising at its finest.
(Oliver on indie hackers sharing his journey on building Roast My landing page)
Word of Mouth: Delivering results quickly became RMLP’s secret sauce. Many of Oliver’s clients received their roasted landing pages within 30 minutes, which added a unique touch to his service. Satisfied clients didn’t just leave good reviews; they referred others. Word of mouth can be one of the most powerful growth drivers, and for RMLP, it was no different. Oliver’s fast, high-quality service became his best marketing tool.
The Pricing Strategy
The Pricing Strategy
RMLP isn’t cheap—but it’s effective. Oliver charges $350 per review, a price point that positions RMLP as a premium service. He could have charged less, but the value of expert feedback that directly impacts revenue justified the rate. By pricing his service at a premium, Oliver attracted serious clients who valued high-quality feedback and were willing to pay for it.
Over time, Oliver’s pricing strategy paid off big. RMLP generated over $300,000 in revenue. And here’s an interesting note: a major chunk of this revenue spike came from a blog post on RMLP hitting the Hacker News homepage. Hacker News, known for its influence in tech and startup circles, drove massive traffic to the site, brought in hundreds of email and YouTube subscribers, and led to tons of customer feedback. This Hacker News feature didn’t just bring sales; it validated that his service was filling a real need.
RMLP isn’t cheap—but it’s effective. Oliver charges $350 per review, a price point that positions RMLP as a premium service. He could have charged less, but the value of expert feedback that directly impacts revenue justified the rate. By pricing his service at a premium, Oliver attracted serious clients who valued high-quality feedback and were willing to pay for it.
Over time, Oliver’s pricing strategy paid off big. RMLP generated over $300,000 in revenue. And here’s an interesting note: a major chunk of this revenue spike came from a blog post on RMLP hitting the Hacker News homepage. Hacker News, known for its influence in tech and startup circles, drove massive traffic to the site, brought in hundreds of email and YouTube subscribers, and led to tons of customer feedback. This Hacker News feature didn’t just bring sales; it validated that his service was filling a real need.
What Made RMLP Stand Out?
What Made RMLP Stand Out?
A lot of people provide feedback on landing pages, so what made RMLP different? Three things: speed, expertise, and a personal touch. Oliver delivered feedback quickly—sometimes in under an hour. This instant gratification was a huge selling point, especially for founders eager to make changes and see results.
Oliver’s marketing background and deep understanding of what converts also set him apart. Clients weren’t getting generic advice; they were getting insights tailored to their pages, goals, and audiences. The “roast” format was another genius move. The concept of getting your landing page “roasted” was fun and shareable, helping RMLP stand out in a crowded space.
A lot of people provide feedback on landing pages, so what made RMLP different? Three things: speed, expertise, and a personal touch. Oliver delivered feedback quickly—sometimes in under an hour. This instant gratification was a huge selling point, especially for founders eager to make changes and see results.
Oliver’s marketing background and deep understanding of what converts also set him apart. Clients weren’t getting generic advice; they were getting insights tailored to their pages, goals, and audiences. The “roast” format was another genius move. The concept of getting your landing page “roasted” was fun and shareable, helping RMLP stand out in a crowded space.
Current Status and Future Opportunities
Current Status and Future Opportunities
After hitting significant milestones with RMLP, Oliver decided to take a break from “roasting.” Today, he’s putting more energy into Senja.io, his startup focused on helping creators collect and manage testimonials. His journey with RMLP, however, offers valuable lessons for aspiring founders:
Start Simple: Oliver started RMLP on Notion—no complex tech stack, no heavy initial investment. He focused on validating his idea and getting feedback. You don’t need to build an elaborate product to start testing a concept.
Focus on Value: RMLP wasn’t the cheapest service, but it offered genuine value. Charging $350 per review allowed Oliver to deliver high-quality feedback and keep the service sustainable.
Use Community and Word of Mouth: Building trust and a following was critical. Oliver didn’t rely solely on ads; he actively engaged with communities and shared his journey.
(Landing page optimization trend from 2004 - Present)
If this sounds like a business you’re interested in, now is the perfect time to take up the torch from Oliver. He’s proven there’s demand for landing page reviews, and his success shows that productized services can be highly profitable with the right execution.
After hitting significant milestones with RMLP, Oliver decided to take a break from “roasting.” Today, he’s putting more energy into Senja.io, his startup focused on helping creators collect and manage testimonials. His journey with RMLP, however, offers valuable lessons for aspiring founders:
Start Simple: Oliver started RMLP on Notion—no complex tech stack, no heavy initial investment. He focused on validating his idea and getting feedback. You don’t need to build an elaborate product to start testing a concept.
Focus on Value: RMLP wasn’t the cheapest service, but it offered genuine value. Charging $350 per review allowed Oliver to deliver high-quality feedback and keep the service sustainable.
Use Community and Word of Mouth: Building trust and a following was critical. Oliver didn’t rely solely on ads; he actively engaged with communities and shared his journey.
(Landing page optimization trend from 2004 - Present)
If this sounds like a business you’re interested in, now is the perfect time to take up the torch from Oliver. He’s proven there’s demand for landing page reviews, and his success shows that productized services can be highly profitable with the right execution.
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If you're interested in more stories like this, here's more for you 🙂
I share more of these case studies + interviews in my newsletter and I'd love for you to join here 😊
Do me a favor and pass this on to a friend or share? It'll take just 20 seconds—this one took me about 3.5 hours to research and write 🫠
Shoot me a DM if you want to share your story or visit this page to submit your information 💌
h/t (Roastmylandingpage.com, Indie hackers, starter story, Hacker news)
