How Modest Mitkus Built a $22k/month Notion Template Empire with SEO
How Modest Mitkus Built a $22k/month Notion Template Empire with SEO
Nov 11, 2024
Modest Mitkus
Modest Mitkus
⏳ 5 min
⏳ 5 min
Revenue/month
Revenue/month
$22,000
$22,000
$22,000
No. of founders
No. of founders
1
1
1
Startup costs
Startup costs
N/A
N/A
N/A
Company type
Company type
Company type
E-commerce
E-commerce
E-commerce
Contents
Introduction
Introduction
I came across an inspiring story about Modest Mitkus, a digital creator who has cracked the code on turning online traffic into income. If you’re in the online business game and haven’t heard of Modest, here’s a quick rundown: Modest runs a few online ventures, including a successful online course on building digital products and a thriving business selling Notion templates. He’s pulling in around $22,000 a month from Notion templates alone, and the key to his success? SEO.
Modest shared a Twitter update showing his SEO stats over the past two months, and there’s a lot we can learn from his strategy.
I came across an inspiring story about Modest Mitkus, a digital creator who has cracked the code on turning online traffic into income. If you’re in the online business game and haven’t heard of Modest, here’s a quick rundown: Modest runs a few online ventures, including a successful online course on building digital products and a thriving business selling Notion templates. He’s pulling in around $22,000 a month from Notion templates alone, and the key to his success? SEO.
Modest shared a Twitter update showing his SEO stats over the past two months, and there’s a lot we can learn from his strategy.
How Modest Uses SEO to Drive Traffic
How Modest Uses SEO to Drive Traffic
For starters, Modest is targeting the keyword "Notion templates" on his website, pathpages.com. In just over a couple of months, his site saw:
Total Clicks: 117,000
Total Impressions: 2.55 Million
Modest ranks in Google’s top 10 for "Notion templates." Which means he drives thousands of visitors to his site every month.
(A screenshot of pathpages.com landing page)
(pathpages.com currently ranks #5 on the search term "notion templates" on Google)
So how does Modest make this work, and what can you take away from his approach?
Targeting High-Volume, Low-Competition Keywords
Modest identified “Notion templates” as a keyword with high monthly searches (about 80,000+) and set out to optimize his site for it. Despite a competitive landscape, he’s seeing serious traffic because he’s strategically placed the keyword in high-impact areas on his site.
The takeaway here? Find a keyword that a lot of people are searching for but that has a low difficulty level—meaning not a lot of sites are trying to rank for it, or the ones that do aren’t very optimized. By zeroing in on these low-competition, high-volume keywords, you can generate a steady flow of traffic, just like Modest. And once you have traffic, the right calls to action (CTAs) and landing pages can convert that traffic into sales.
For starters, Modest is targeting the keyword "Notion templates" on his website, pathpages.com. In just over a couple of months, his site saw:
Total Clicks: 117,000
Total Impressions: 2.55 Million
Modest ranks in Google’s top 10 for "Notion templates." Which means he drives thousands of visitors to his site every month.
(A screenshot of pathpages.com landing page)
(pathpages.com currently ranks #5 on the search term "notion templates" on Google)
So how does Modest make this work, and what can you take away from his approach?
Targeting High-Volume, Low-Competition Keywords
Modest identified “Notion templates” as a keyword with high monthly searches (about 80,000+) and set out to optimize his site for it. Despite a competitive landscape, he’s seeing serious traffic because he’s strategically placed the keyword in high-impact areas on his site.
The takeaway here? Find a keyword that a lot of people are searching for but that has a low difficulty level—meaning not a lot of sites are trying to rank for it, or the ones that do aren’t very optimized. By zeroing in on these low-competition, high-volume keywords, you can generate a steady flow of traffic, just like Modest. And once you have traffic, the right calls to action (CTAs) and landing pages can convert that traffic into sales.
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➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
How You Can Apply Modest's Strategy
How You Can Apply Modest's Strategy
If you’re intrigued by the idea of using SEO to build a profitable business, here’s how you can replicate Modest’s approach:
1. Identify a Profitable Niche
Modest picked a niche with high demand—Notion templates. There’s a growing community of Notion users looking for ways to streamline their workflow with pre-made templates. This niche is perfect because Notion templates are both functional and popular across various industries.
Think about areas you know well or are passionate about. Maybe you’re great with productivity hacks, digital marketing tools, or even niche-specific resources like templates for freelancers. Look for what people are already searching for online and try to fill that need.
2. Research Low-Competition Keywords with High Search Volume
The trick here is to find keywords that have a good amount of monthly searches but aren’t too hard to rank for.
3. Optimize Your Content for These Keywords
Once you have a list of keywords, it’s time to optimize your content. Modest doesn’t just throw the phrase “Notion templates” around on his site; he integrates it in places like his headers, page titles, meta descriptions, and product descriptions. Google’s algorithm notices these optimizations, which boosts his rankings gradually.
If you’re creating content, try to incorporate your target keyword in the:
Page Title: Google heavily weighs page titles.
Headings: Use the keyword in at least one subheading.
Image Alt Text: Any images on the page should have keyword-friendly alt text.
Body Text: Include the keyword naturally throughout your text.
SEO can be a long game, but with the right keywords and placements, it can pay off big time.
If you’re intrigued by the idea of using SEO to build a profitable business, here’s how you can replicate Modest’s approach:
1. Identify a Profitable Niche
Modest picked a niche with high demand—Notion templates. There’s a growing community of Notion users looking for ways to streamline their workflow with pre-made templates. This niche is perfect because Notion templates are both functional and popular across various industries.
Think about areas you know well or are passionate about. Maybe you’re great with productivity hacks, digital marketing tools, or even niche-specific resources like templates for freelancers. Look for what people are already searching for online and try to fill that need.
2. Research Low-Competition Keywords with High Search Volume
The trick here is to find keywords that have a good amount of monthly searches but aren’t too hard to rank for.
3. Optimize Your Content for These Keywords
Once you have a list of keywords, it’s time to optimize your content. Modest doesn’t just throw the phrase “Notion templates” around on his site; he integrates it in places like his headers, page titles, meta descriptions, and product descriptions. Google’s algorithm notices these optimizations, which boosts his rankings gradually.
If you’re creating content, try to incorporate your target keyword in the:
Page Title: Google heavily weighs page titles.
Headings: Use the keyword in at least one subheading.
Image Alt Text: Any images on the page should have keyword-friendly alt text.
Body Text: Include the keyword naturally throughout your text.
SEO can be a long game, but with the right keywords and placements, it can pay off big time.
The Business Idea
The Business Idea
Let’s say you want to get into the Notion template market yourself. The concept is simple: a platform that offers a wide range of customizable Notion templates for various industries and use cases. Users could browse, purchase, and download templates to improve their Notion workspace and boost productivity.
With the demand Modest has tapped into, this type of marketplace has big potential. Users from marketers to students to CEOs are interested in productivity tools, and Notion’s flexibility appeals to all kinds of users.
But What About Competition?
Sure, there are other Notion template marketplaces out there. But competition isn’t necessarily a bad thing. In fact, it’s a sign there’s demand! And with keywords like “best Notion templates” and “Notion journaling templates” showing a reasonable search volume, there’s definitely space for new players.
By carving out your own niche and focusing on low-difficulty keywords, you can still stand out, even if there are others in the market.
The Beauty of “Sales While You Sleep”
Here’s the big advantage of Modest’s business model: he’s making sales passively. Once you rank for the right keywords, people will come to your site on autopilot. Every click is a chance for a new customer. Modest has set up his site so that every visitor is one step closer to purchasing a template.
The dream for many digital creators is to earn money even when they’re not actively working. With the right SEO strategy, you can make that happen. Imagine waking up to new orders, all because people searched for a keyword you rank for and clicked on your site.
Let’s say you want to get into the Notion template market yourself. The concept is simple: a platform that offers a wide range of customizable Notion templates for various industries and use cases. Users could browse, purchase, and download templates to improve their Notion workspace and boost productivity.
With the demand Modest has tapped into, this type of marketplace has big potential. Users from marketers to students to CEOs are interested in productivity tools, and Notion’s flexibility appeals to all kinds of users.
But What About Competition?
Sure, there are other Notion template marketplaces out there. But competition isn’t necessarily a bad thing. In fact, it’s a sign there’s demand! And with keywords like “best Notion templates” and “Notion journaling templates” showing a reasonable search volume, there’s definitely space for new players.
By carving out your own niche and focusing on low-difficulty keywords, you can still stand out, even if there are others in the market.
The Beauty of “Sales While You Sleep”
Here’s the big advantage of Modest’s business model: he’s making sales passively. Once you rank for the right keywords, people will come to your site on autopilot. Every click is a chance for a new customer. Modest has set up his site so that every visitor is one step closer to purchasing a template.
The dream for many digital creators is to earn money even when they’re not actively working. With the right SEO strategy, you can make that happen. Imagine waking up to new orders, all because people searched for a keyword you rank for and clicked on your site.
Key Takeaways
Key Takeaways
So, what can we learn from Modest’s success?
Find High-Volume, Low-Competition Keywords
Modest’s strategy of targeting keywords with plenty of searches but minimal competition has been crucial to his success. With tools like Ahrefs or Google’s Keyword Planner, you can find similar keywords in your niche.Optimize Your Website for These Keywords
Use these keywords in page titles, headings, and meta descriptions. But remember, Google loves quality, so write naturally and make sure you’re actually providing value.Don’t Let Competition Hold You Back
Yes, there are other Notion template marketplaces, but Modest didn’t let that stop him. Competition is a sign there’s demand. Differentiate yourself by offering unique templates, customer support, or even a specific niche.Embrace the Passive Income Model
Modest is earning up to $22k/month largely passively. Once you’ve ranked for your target keywords, it’s all about maintaining that ranking, keeping your content updated, and optimizing for conversions. That’s how you get those sales while you sleep!
Modest’s success shows that SEO can be a powerful tool for online businesses, even in competitive spaces. By choosing the right keywords, optimizing your site, and staying committed to your niche, you too could build a business that works for you around the clock.
So, what can we learn from Modest’s success?
Find High-Volume, Low-Competition Keywords
Modest’s strategy of targeting keywords with plenty of searches but minimal competition has been crucial to his success. With tools like Ahrefs or Google’s Keyword Planner, you can find similar keywords in your niche.Optimize Your Website for These Keywords
Use these keywords in page titles, headings, and meta descriptions. But remember, Google loves quality, so write naturally and make sure you’re actually providing value.Don’t Let Competition Hold You Back
Yes, there are other Notion template marketplaces, but Modest didn’t let that stop him. Competition is a sign there’s demand. Differentiate yourself by offering unique templates, customer support, or even a specific niche.Embrace the Passive Income Model
Modest is earning up to $22k/month largely passively. Once you’ve ranked for your target keywords, it’s all about maintaining that ranking, keeping your content updated, and optimizing for conversions. That’s how you get those sales while you sleep!
Modest’s success shows that SEO can be a powerful tool for online businesses, even in competitive spaces. By choosing the right keywords, optimizing your site, and staying committed to your niche, you too could build a business that works for you around the clock.
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If you're interested in more stories like this, here's more for you 🙂
P.S. I’ve got a weekly newsletter where I share stories about founders who have started successful online businesses, growth strategies, business ideas, and tips to start/grow your own business. I would love for you to join here
Shoot me a DM if you want to share your story or visit this page to submit your information 💌
