Growing To $1.7M/month Selling Phone Cases
Growing To $1.7M/month Selling Phone Cases
Oct 24, 2024
James Griffith
James Griffith
● 4 min
● 4 min
Revenue/month
Revenue/month
$1.7 million
$1.7 million
$1.7 million
No. of founders
No. of founders
2
2
2
Startup costs
Startup costs
N/A
N/A
N/A
Company type
Company type
Company type
E-commerce
E-commerce
E-commerce
Contents
About the founder
About the founder
James Griffith, one of the masterminds behind Mous, got fed up with flimsy phone cases that just couldn’t keep up with life’s bumps and drops.
He and his co-founders kicked things off with a killer crowdfunding campaign on Indiegogo in 2014, pulling in a whopping $2.4 million! Since then, they’ve transformed Mous into a go-to brand for stylish yet tough phone accessories. It's all about solving everyday problems with a twist of creativity!
James Griffith, one of the masterminds behind Mous, got fed up with flimsy phone cases that just couldn’t keep up with life’s bumps and drops.
He and his co-founders kicked things off with a killer crowdfunding campaign on Indiegogo in 2014, pulling in a whopping $2.4 million! Since then, they’ve transformed Mous into a go-to brand for stylish yet tough phone accessories. It's all about solving everyday problems with a twist of creativity!
The problem Mous solves
The problem Mous solves
Mous solves the problem of inadequate phone protection. Many phone cases are either too bulky or don’t provide enough durability, leaving devices vulnerable to damage. Mous designs cases that balance style and robust protection, ensuring that users can safeguard their phones without sacrificing aesthetics. Their products cater to active lifestyles, offering advanced materials and features that enhance both protection and usability.
Mous solves the problem of inadequate phone protection. Many phone cases are either too bulky or don’t provide enough durability, leaving devices vulnerable to damage. Mous designs cases that balance style and robust protection, ensuring that users can safeguard their phones without sacrificing aesthetics. Their products cater to active lifestyles, offering advanced materials and features that enhance both protection and usability.
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➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
How Mous was built
How Mous was built
Mous was built around the idea of creating durable and stylish phone cases that could withstand everyday wear and tear. The founders focused on innovative design and materials, launching their first product through a successful crowdfunding campaign.
Mous was built around the idea of creating durable and stylish phone cases that could withstand everyday wear and tear. The founders focused on innovative design and materials, launching their first product through a successful crowdfunding campaign.
The hurdles Mous faced
The hurdles Mous faced
One of the biggest hurdles the Mous team faced was the crowded and competitive tech accessory market. However, they managed to stand out by producing high-quality, rigorously tested products, often highlighted in their extreme drop-test videos. This bold marketing strategy resonated with customers looking for both protection and style.
One of the biggest hurdles the Mous team faced was the crowded and competitive tech accessory market. However, they managed to stand out by producing high-quality, rigorously tested products, often highlighted in their extreme drop-test videos. This bold marketing strategy resonated with customers looking for both protection and style.
The growth strategy of Mous
The growth strategy of Mous
They built trust with customers by sharing videos of drop tests showcasing their phone cases' durability. Leveraging influencer marketing and a vibrant social media presence helped boost brand awareness. By actively seeking customer feedback for continuous product improvement, they managed to attract and retain a loyal user base.
They built trust with customers by sharing videos of drop tests showcasing their phone cases' durability. Leveraging influencer marketing and a vibrant social media presence helped boost brand awareness. By actively seeking customer feedback for continuous product improvement, they managed to attract and retain a loyal user base.
How did they scale?
How did they scale?
They focused on high-quality design and protection, which resonated with customers. Strategic partnerships with retailers and a strong online presence helped expand their reach. Engaging marketing campaigns, particularly on social media, also played a crucial role in driving sales and customer loyalty.
They focused on high-quality design and protection, which resonated with customers. Strategic partnerships with retailers and a strong online presence helped expand their reach. Engaging marketing campaigns, particularly on social media, also played a crucial role in driving sales and customer loyalty.
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If you're interested in more stories like this, here's more for you 🙂
I share more of these case studies + interviews in my newsletter and I'd love for you to join here 😊
Do me a favor and pass this on to a friend or share on X/reddit? It'll take just 20 seconds—this one took me about 7 hours to research and write 🫠
Shoot me a DM if you want to share your story or visit this page to submit your information 💌
h/t (natfluence, growjo)
How to start a similar business like Mous with $0
How to start a similar business like Mous with $0
Choose Your Niche: Focus on durable, stylish phone cases or accessories.
Choose a Production and Shipping Company: Use Printify or Printful
Set Up Your Store: Use Shopify to create your online shop or sell on Etsy/Amazon.
Design Your Products: Create unique designs with Canva or any other design tool you're familiar with that standout and resonate with your target audience.
Leverage Marketing: Use social media to build a community and engage with customers, similar to Mous.
Test and Scale: Launch with a few products, gather feedback, and scale up based on what works.
See examples of businesses doing similar below ↓
Choose Your Niche: Focus on durable, stylish phone cases or accessories.
Choose a Production and Shipping Company: Use Printify or Printful
Set Up Your Store: Use Shopify to create your online shop or sell on Etsy/Amazon.
Design Your Products: Create unique designs with Canva or any other design tool you're familiar with that standout and resonate with your target audience.
Leverage Marketing: Use social media to build a community and engage with customers, similar to Mous.
Test and Scale: Launch with a few products, gather feedback, and scale up based on what works.
See examples of businesses doing similar below ↓
