How Jaume Ros Built Clicks.so: From Waitlist to $4K in MRR in 6 Months
How Jaume Ros Built Clicks.so: From Waitlist to $4K in MRR in 6 Months
Dec 6, 2024
Jaume Ros
Jaume Ros
⏳ 6.5 min
⏳ 6.5 min
Revenue/month
Revenue/month
$4,000
$4,000
$4,000
No. of founders
No. of founders
1
1
1
Startup costs
Startup costs
$1K
$1K
$1K
Company type
Company type
Company type
SaaS
SaaS
SaaS
Contents
Introduction
Introduction
Building a successful online business can feel like a long and bumpy road, but Jaume Ros, the founder of Clicks.so, shows us that with determination, smart strategies, and a bit of self-taught coding, it's possible to build something meaningful in a relatively short time. Jaume's journey from an SEO enthusiast to a founder of a profitable SaaS business is a prime example of how focusing on solving real problems can lead to unexpected success.
Here’s a deep dive into the story behind Clicks.so, how Jaume built it, and what lessons you can take away if you're thinking about starting your own business.
Building a successful online business can feel like a long and bumpy road, but Jaume Ros, the founder of Clicks.so, shows us that with determination, smart strategies, and a bit of self-taught coding, it's possible to build something meaningful in a relatively short time. Jaume's journey from an SEO enthusiast to a founder of a profitable SaaS business is a prime example of how focusing on solving real problems can lead to unexpected success.
Here’s a deep dive into the story behind Clicks.so, how Jaume built it, and what lessons you can take away if you're thinking about starting your own business.
The Problem: Expensive SEO Tools
The Problem: Expensive SEO Tools
Jaume's story starts like many other successful entrepreneurs – with a pain point that needed solving. For years, Jaume worked in the SEO industry, and he noticed something important: most of the tools available to small business owners were just too expensive. (I can testify to that).
Whether you're a freelancer, small business owner, or budding designer, spending $100-$200 a month on SEO tools is a huge commitment – especially if you're not sure SEO will even work for your business.
"I kept hearing the same complaint from small business owners: SEO tools were just too pricey," Jaume says. This frustration with high-cost solutions inspired him to create Clicks.so, a tool that offers high-quality SEO data at an affordable price.
Jaume's story starts like many other successful entrepreneurs – with a pain point that needed solving. For years, Jaume worked in the SEO industry, and he noticed something important: most of the tools available to small business owners were just too expensive. (I can testify to that).
Whether you're a freelancer, small business owner, or budding designer, spending $100-$200 a month on SEO tools is a huge commitment – especially if you're not sure SEO will even work for your business.
"I kept hearing the same complaint from small business owners: SEO tools were just too pricey," Jaume says. This frustration with high-cost solutions inspired him to create Clicks.so, a tool that offers high-quality SEO data at an affordable price.
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➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
➤ Every week, we dig up stories of how regular people started and grew their businesses—
➤ Plus the marketing hacks that won them customers.
➤ Then, we share those insights with you.
Validation: A Waitlist and YouTube Audience
Validation: A Waitlist and YouTube Audience
Before Jaume even wrote a single line of code, he did something that might seem surprising: he created a landing page and launched a waitlist. This was his way of testing the waters, seeing if anyone would actually be interested in what he was planning to build.
"The first month, I had over 400 people sign up for the waitlist," Jaume shared in an interview. This early validation was all he needed to know that there was a real market for his idea. What’s more, his existing YouTube channel, which was already attracting SEO enthusiasts, provided a perfect platform to get the word out.
"I talked about it in my videos and shared it on Twitter. People on my YouTube channel were really supportive and curious about what I was building," Jaume says. Thanks to his personal brand and consistent content, he was able to generate interest before his product was even fully developed.
Before Jaume even wrote a single line of code, he did something that might seem surprising: he created a landing page and launched a waitlist. This was his way of testing the waters, seeing if anyone would actually be interested in what he was planning to build.
"The first month, I had over 400 people sign up for the waitlist," Jaume shared in an interview. This early validation was all he needed to know that there was a real market for his idea. What’s more, his existing YouTube channel, which was already attracting SEO enthusiasts, provided a perfect platform to get the word out.
"I talked about it in my videos and shared it on Twitter. People on my YouTube channel were really supportive and curious about what I was building," Jaume says. Thanks to his personal brand and consistent content, he was able to generate interest before his product was even fully developed.
The First Steps: Coding the MVP
The First Steps: Coding the MVP
With the waitlist growing and demand confirmed, Jaume moved forward with building the MVP (Minimum Viable Product) for Clicks.so. But here’s the kicker: Jaume wasn’t a full-time developer. He had learned basic coding skills at a boot camp a few years back, so he decided to use this as an opportunity to teach himself how to code while building the product.
The learning curve was steep, though. "Learning to code is an excruciating process," He admits. But something else happened that helped speed up his progress: ChatGPT. "When ChatGPT started getting good at programming, it really helped me move faster," he says. The combination of his coding efforts and AI assistance allowed him to push through and create a basic version of Clicks.so within six months.
(The Initial Design of Clicks.so stats page)
With the waitlist growing and demand confirmed, Jaume moved forward with building the MVP (Minimum Viable Product) for Clicks.so. But here’s the kicker: Jaume wasn’t a full-time developer. He had learned basic coding skills at a boot camp a few years back, so he decided to use this as an opportunity to teach himself how to code while building the product.
The learning curve was steep, though. "Learning to code is an excruciating process," He admits. But something else happened that helped speed up his progress: ChatGPT. "When ChatGPT started getting good at programming, it really helped me move faster," he says. The combination of his coding efforts and AI assistance allowed him to push through and create a basic version of Clicks.so within six months.
(The Initial Design of Clicks.so stats page)
The Business Model
The Business Model
The model Jaume chose for Clicks.so is straightforward: a subscription service where users pay for access to SEO data. Depending on the plan, there’s a monthly limit on how much data users can access. This is typical of many SaaS (Software as a Service) products, and it makes sense for a tool like Clicks.so, where users want to pay for what they use without overpaying for features they don’t need.
"Starting costs were low," Jaume says, explaining that his main investment was time. He didn’t need a fancy office or a huge team, just a laptop and determination. For technical challenges, Jaume occasionally hired developers to fix issues or help move things along faster.
The model Jaume chose for Clicks.so is straightforward: a subscription service where users pay for access to SEO data. Depending on the plan, there’s a monthly limit on how much data users can access. This is typical of many SaaS (Software as a Service) products, and it makes sense for a tool like Clicks.so, where users want to pay for what they use without overpaying for features they don’t need.
"Starting costs were low," Jaume says, explaining that his main investment was time. He didn’t need a fancy office or a huge team, just a laptop and determination. For technical challenges, Jaume occasionally hired developers to fix issues or help move things along faster.
Launching Clicks.so: Beta, Feedback, and More Growth
Launching Clicks.so: Beta, Feedback, and More Growth
Once Jaume had an MVP ready, it was time for the launch. But he didn’t go straight to a public launch; instead, he did a soft launch – a beta. This allowed him to test the product, gauge customer feedback, and make improvements before going all-in.
"I sent an email to the 1,000 people on the waitlist and posted on Twitter," Jaume says. The response was overwhelming. In the first 24 hours, he hit his goal of 50 customers and brought in around $900 in Monthly Recurring Revenue (MRR). It was clear that the beta launch was a success.
But Jaume didn’t stop there. After spending three months in the beta phase, fixing bugs and refining the product, Jaume relaunched Clicks.so with a bigger push. He posted a video on his YouTube channel, shared it on Twitter and LinkedIn, and sent out another email to his waitlist. The results? He gained 20-25 new customers overnight and crossed the $1,000 MRR mark within the first month of the official launch.
Once Jaume had an MVP ready, it was time for the launch. But he didn’t go straight to a public launch; instead, he did a soft launch – a beta. This allowed him to test the product, gauge customer feedback, and make improvements before going all-in.
"I sent an email to the 1,000 people on the waitlist and posted on Twitter," Jaume says. The response was overwhelming. In the first 24 hours, he hit his goal of 50 customers and brought in around $900 in Monthly Recurring Revenue (MRR). It was clear that the beta launch was a success.
But Jaume didn’t stop there. After spending three months in the beta phase, fixing bugs and refining the product, Jaume relaunched Clicks.so with a bigger push. He posted a video on his YouTube channel, shared it on Twitter and LinkedIn, and sent out another email to his waitlist. The results? He gained 20-25 new customers overnight and crossed the $1,000 MRR mark within the first month of the official launch.
The Power of Personal Branding
The Power of Personal Branding
One of Jaume’s biggest lessons in growing Clicks.so is the importance of personal branding. Without his YouTube channel, it’s safe to say that Clicks.so wouldn’t have grown as quickly.
"Invest in your personal brand and everything else will come as a result," Jaume advises. Through his YouTube content, Jaume built an audience that trusted him and was ready to support his product. His followers were eager to try Clicks.so because they had already seen him as an authority in SEO.
If you're thinking about building your own business, Jaume’s advice is clear: start by building your personal brand. "Post one video a week for six months on something you're knowledgeable about, and it’ll change your life,". His YouTube channel didn’t just help him with marketing; it opened doors to networking opportunities and collaborations with big players in the SEO industry.
One of Jaume’s biggest lessons in growing Clicks.so is the importance of personal branding. Without his YouTube channel, it’s safe to say that Clicks.so wouldn’t have grown as quickly.
"Invest in your personal brand and everything else will come as a result," Jaume advises. Through his YouTube content, Jaume built an audience that trusted him and was ready to support his product. His followers were eager to try Clicks.so because they had already seen him as an authority in SEO.
If you're thinking about building your own business, Jaume’s advice is clear: start by building your personal brand. "Post one video a week for six months on something you're knowledgeable about, and it’ll change your life,". His YouTube channel didn’t just help him with marketing; it opened doors to networking opportunities and collaborations with big players in the SEO industry.
The Three Key Growth Strategies
The Three Key Growth Strategies
After the successful launch, Jaume focused on three main strategies to continue growing Clicks.so:
YouTube Channel: "Consistency is key," he says. He continues to post regular videos that drive traffic to his site. His YouTube channel has become a reliable source of new customers and a great way to share updates about Clicks.so.
Twitter: Jaume leverages social listening tools to monitor mentions of competitors. When someone asks for a more affordable SEO tool, Jaume makes sure to jump in and offer Clicks.so as a solution. This tactic has helped him gain a lot of attention and traction on the platform.
Affiliate Program: Jaume set up an affiliate program with Tolt.io, offering a 30% lifetime recurring commission. This has turned into a huge revenue stream, with affiliates bringing in over $3,500 in revenue so far. The affiliate program has been especially effective because many people in the SEO space already trust Jaume and his brand.
After the successful launch, Jaume focused on three main strategies to continue growing Clicks.so:
YouTube Channel: "Consistency is key," he says. He continues to post regular videos that drive traffic to his site. His YouTube channel has become a reliable source of new customers and a great way to share updates about Clicks.so.
Twitter: Jaume leverages social listening tools to monitor mentions of competitors. When someone asks for a more affordable SEO tool, Jaume makes sure to jump in and offer Clicks.so as a solution. This tactic has helped him gain a lot of attention and traction on the platform.
Affiliate Program: Jaume set up an affiliate program with Tolt.io, offering a 30% lifetime recurring commission. This has turned into a huge revenue stream, with affiliates bringing in over $3,500 in revenue so far. The affiliate program has been especially effective because many people in the SEO space already trust Jaume and his brand.
Financials: How Clicks.so Is Doing
Financials: How Clicks.so Is Doing
In just six months, Clicks.so hit $4,000 in MRR with 160 paying customers. Jaume notes that the business is profitable, with margins hovering between 70-80%. Despite some challenges, like higher churn rates during the summer months, Clicks.so has grown consistently by 10-20% each month.
Jaume’s long-term goal is to reach $10,000 in MRR by the end of the year. While it’s an ambitious target, Jaume feels confident because the product is now mature, and he’s found some degree of product-market fit.
What’s Next for Clicks.so?
Looking ahead, Jaume plans to double down on growth. He's focusing on SEO to build backlinks, which will help drive more organic traffic to the site. He also plans to send out 100,000 cold emails to see what kind of impact that will have on the business. And, of course, he will continue posting YouTube videos as part of his long-term strategy.
In just six months, Clicks.so hit $4,000 in MRR with 160 paying customers. Jaume notes that the business is profitable, with margins hovering between 70-80%. Despite some challenges, like higher churn rates during the summer months, Clicks.so has grown consistently by 10-20% each month.
Jaume’s long-term goal is to reach $10,000 in MRR by the end of the year. While it’s an ambitious target, Jaume feels confident because the product is now mature, and he’s found some degree of product-market fit.
What’s Next for Clicks.so?
Looking ahead, Jaume plans to double down on growth. He's focusing on SEO to build backlinks, which will help drive more organic traffic to the site. He also plans to send out 100,000 cold emails to see what kind of impact that will have on the business. And, of course, he will continue posting YouTube videos as part of his long-term strategy.
Key Lessons Learned
Key Lessons Learned
When asked about the most valuable lesson he’s learned, Jaume shared: "Just keep going." The road hasn’t been easy, and there have been days filled with complaints and customer churn. But Jaume has learned to push through those tough moments and keep his focus on the bigger picture.
When asked about the most valuable lesson he’s learned, Jaume shared: "Just keep going." The road hasn’t been easy, and there have been days filled with complaints and customer churn. But Jaume has learned to push through those tough moments and keep his focus on the bigger picture.
Advice for Aspiring Entrepreneurs
Advice for Aspiring Entrepreneurs
Jaume’s advice for anyone starting out is simple but powerful: "Invest in your personal brand first. Everything else will come as a result."
By building a platform where he could share his knowledge, Jaume didn’t just create a product; he created a community. And that community is what’s helping Clicks.so grow today.
Jaume’s advice for anyone starting out is simple but powerful: "Invest in your personal brand first. Everything else will come as a result."
By building a platform where he could share his knowledge, Jaume didn’t just create a product; he created a community. And that community is what’s helping Clicks.so grow today.
Final Thoughts
Final Thoughts
Jaume’s journey shows that with the right combination of passion, persistence, and a smart marketing strategy, it's possible to turn an idea into a successful business. Whether you're an aspiring entrepreneur or an established business owner, there’s a lot to learn from his story – especially when it comes to the importance of personal branding and focusing on real customer needs.
P.S. I’ve got a weekly newsletter where I share Stories of how regular people started and grew their businesses— Plus the marketing hacks that won them customers. Then, I share those insights with you. I would love for you to join us here
Shoot me a DM if you want to share your story or visit this page to submit your information 💌
- h/t Clicks.so, Starter Story ⇢ Great resources
Jaume’s journey shows that with the right combination of passion, persistence, and a smart marketing strategy, it's possible to turn an idea into a successful business. Whether you're an aspiring entrepreneur or an established business owner, there’s a lot to learn from his story – especially when it comes to the importance of personal branding and focusing on real customer needs.
P.S. I’ve got a weekly newsletter where I share Stories of how regular people started and grew their businesses— Plus the marketing hacks that won them customers. Then, I share those insights with you. I would love for you to join us here
Shoot me a DM if you want to share your story or visit this page to submit your information 💌
- h/t Clicks.so, Starter Story ⇢ Great resources
