Appsumo
Appsumo

About

About

A screenshot of Appsumo landing page
A screenshot of Appsumo landing page

AppSumo is a marketplace where you can discover deals on software and tools designed to help grow your business. It's great for finding discounted products, especially if you're a startup or freelancer trying to save money. Think of it like snagging Black Friday deals, but all year round!

Read more about how Appsumo went from $50 to 80million/year

AppSumo is a marketplace where you can discover deals on software and tools designed to help grow your business. It's great for finding discounted products, especially if you're a startup or freelancer trying to save money. Think of it like snagging Black Friday deals, but all year round!

Read more about how Appsumo went from $50 to 80million/year

Company Information

Company Information

Company Name

Company Name

Appsumo

Appsumo

Year Started

Year Started

2010

2010

Revenue Model

Revenue Model

Subscription and commissions on deals

Subscription and commissions on deals

Business Factors

Business Factors

  • Started by offering hand-picked deals to early-stage founders.

  • Grew through affiliate marketing, email newsletters, and content driven by the community.

  • Monetized with commissions on deals and subscription memberships (AppSumo Plus).

  • Pulling in $3-5 million a month (give or take).

  • Recently acquired SendFox to level up their marketing game.

  • Started by offering hand-picked deals to early-stage founders.

  • Grew through affiliate marketing, email newsletters, and content driven by the community.

  • Monetized with commissions on deals and subscription memberships (AppSumo Plus).

  • Pulling in $3-5 million a month (give or take).

  • Recently acquired SendFox to level up their marketing game.

Appsumo Tech Stack

Appsumo Tech Stack

Static site generator ⇢ Next.js(13.5.6)

E-commerce ⇢ Cart Functionality

Webmail ⇢ Google Workspace

Issue trackers ⇢ Sentry(5.30.0) | Help Scout

Development ⇢ Firebase(10.13.1) | styled-components(5.3.10) |Anima

Programming languages ⇢ Node.js

Databases ⇢ Firebase(10.13.1)

Authentication ⇢ Google Sign-in

Web frameworks ⇢ Next.js(13.5.6)

UI frameworks ⇢ Headless UI

Reverse proxies ⇢ Nginx(1.19.2)

Web servers ⇢ Next.js(13.5.6)| Nginx(1.19.2)

SEO ⇢ Ahrefs

Payment processors ⇢ Stripe

PaaS⇢ Amazon Web Services

JavaScript frameworks⇢ Next.js(13.5.6) | React | styled-components(5.3.10)

Tag managers ⇢ Google Tag Manager

Security⇢ reCAPTCHAHSTSDetectify

SSL/TLS certificate authorities ⇢ AWS Certificate Manager

Performance ⇢ Priority Hints

Marketing automation ⇢ Klaviyo | Privy | MailChimp

Live chat ⇢ Help Scout

JavaScript libraries ⇢ Goobercore-js(3.35.1) | PreactjQuery(3.5.1)

Font scripts ⇢ Font Awesome | Google Font API

Feature management ⇢ Beamer

Email ⇢ Privy | Google Workspace | MailChimp

Analytics ⇢ Google Analytics | Microsoft Clarity | Linkedin Insight Tag | Facebook Pixel | Ahrefs

Affiliate programs ⇢ Impact

Advertising ⇢ Twitter Ads | Google Ads | Reddit Ads

Miscellaneous ⇢ Open Graph | Gravatar | Webpack | Module Federation

( Tech stack by wappalyzer)

Static site generator ⇢ Next.js(13.5.6)

E-commerce ⇢ Cart Functionality

Webmail ⇢ Google Workspace

Issue trackers ⇢ Sentry(5.30.0) | Help Scout

Development ⇢ Firebase(10.13.1) | styled-components(5.3.10) |Anima

Programming languages ⇢ Node.js

Databases ⇢ Firebase(10.13.1)

Authentication ⇢ Google Sign-in

Web frameworks ⇢ Next.js(13.5.6)

UI frameworks ⇢ Headless UI

Reverse proxies ⇢ Nginx(1.19.2)

Web servers ⇢ Next.js(13.5.6)| Nginx(1.19.2)

SEO ⇢ Ahrefs

Payment processors ⇢ Stripe

PaaS⇢ Amazon Web Services

JavaScript frameworks⇢ Next.js(13.5.6) | React | styled-components(5.3.10)

Tag managers ⇢ Google Tag Manager

Security⇢ reCAPTCHAHSTSDetectify

SSL/TLS certificate authorities ⇢ AWS Certificate Manager

Performance ⇢ Priority Hints

Marketing automation ⇢ Klaviyo | Privy | MailChimp

Live chat ⇢ Help Scout

JavaScript libraries ⇢ Goobercore-js(3.35.1) | PreactjQuery(3.5.1)

Font scripts ⇢ Font Awesome | Google Font API

Feature management ⇢ Beamer

Email ⇢ Privy | Google Workspace | MailChimp

Analytics ⇢ Google Analytics | Microsoft Clarity | Linkedin Insight Tag | Facebook Pixel | Ahrefs

Affiliate programs ⇢ Impact

Advertising ⇢ Twitter Ads | Google Ads | Reddit Ads

Miscellaneous ⇢ Open Graph | Gravatar | Webpack | Module Federation

( Tech stack by wappalyzer)

This is a special newsletter

This is a special newsletter

  • Every week, we dig up stories of how regular people started and grew their businesses—

  • Plus the marketing hacks that won them customers.

  • Then, we share those insights with you.

  • Every week, we dig up stories of how regular people started and grew their businesses—

  • Plus the marketing hacks that won them customers.

  • Then, we share those insights with you.

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2,678+ people enjoy it