Appsumo
Appsumo
About
About
AppSumo is a marketplace where you can discover deals on software and tools designed to help grow your business. It's great for finding discounted products, especially if you're a startup or freelancer trying to save money. Think of it like snagging Black Friday deals, but all year round!
Read more about how Appsumo went from $50 to 80million/year
AppSumo is a marketplace where you can discover deals on software and tools designed to help grow your business. It's great for finding discounted products, especially if you're a startup or freelancer trying to save money. Think of it like snagging Black Friday deals, but all year round!
Read more about how Appsumo went from $50 to 80million/year
Company Information
Company Information
Company Name
Company Name
Appsumo
Appsumo
Year Started
Year Started
2010
2010
Revenue Model
Revenue Model
Subscription and commissions on deals
Subscription and commissions on deals
Business Factors
Business Factors
Started by offering hand-picked deals to early-stage founders.
Grew through affiliate marketing, email newsletters, and content driven by the community.
Monetized with commissions on deals and subscription memberships (AppSumo Plus).
Pulling in $3-5 million a month (give or take).
Recently acquired SendFox to level up their marketing game.
Started by offering hand-picked deals to early-stage founders.
Grew through affiliate marketing, email newsletters, and content driven by the community.
Monetized with commissions on deals and subscription memberships (AppSumo Plus).
Pulling in $3-5 million a month (give or take).
Recently acquired SendFox to level up their marketing game.
Appsumo Tech Stack
Appsumo Tech Stack
Static site generator ⇢ Next.js(13.5.6)
E-commerce ⇢ Cart Functionality
Webmail ⇢ Google Workspace
Issue trackers ⇢ Sentry(5.30.0) | Help Scout
Development ⇢ Firebase(10.13.1) | styled-components(5.3.10) |Anima
Programming languages ⇢ Node.js
Databases ⇢ Firebase(10.13.1)
Authentication ⇢ Google Sign-in
Web frameworks ⇢ Next.js(13.5.6)
UI frameworks ⇢ Headless UI
Reverse proxies ⇢ Nginx(1.19.2)
Web servers ⇢ Next.js(13.5.6)| Nginx(1.19.2)
SEO ⇢ Ahrefs
Payment processors ⇢ Stripe
PaaS⇢ Amazon Web Services
JavaScript frameworks⇢ Next.js(13.5.6) | React | styled-components(5.3.10)
Tag managers ⇢ Google Tag Manager
Security⇢ reCAPTCHAHSTSDetectify
SSL/TLS certificate authorities ⇢ AWS Certificate Manager
Performance ⇢ Priority Hints
Marketing automation ⇢ Klaviyo | Privy | MailChimp
Live chat ⇢ Help Scout
JavaScript libraries ⇢ Goobercore-js(3.35.1) | PreactjQuery(3.5.1)
Font scripts ⇢ Font Awesome | Google Font API
Feature management ⇢ Beamer
Email ⇢ Privy | Google Workspace | MailChimp
Analytics ⇢ Google Analytics | Microsoft Clarity | Linkedin Insight Tag | Facebook Pixel | Ahrefs
Affiliate programs ⇢ Impact
Advertising ⇢ Twitter Ads | Google Ads | Reddit Ads
Miscellaneous ⇢ Open Graph | Gravatar | Webpack | Module Federation
( Tech stack by wappalyzer)
Static site generator ⇢ Next.js(13.5.6)
E-commerce ⇢ Cart Functionality
Webmail ⇢ Google Workspace
Issue trackers ⇢ Sentry(5.30.0) | Help Scout
Development ⇢ Firebase(10.13.1) | styled-components(5.3.10) |Anima
Programming languages ⇢ Node.js
Databases ⇢ Firebase(10.13.1)
Authentication ⇢ Google Sign-in
Web frameworks ⇢ Next.js(13.5.6)
UI frameworks ⇢ Headless UI
Reverse proxies ⇢ Nginx(1.19.2)
Web servers ⇢ Next.js(13.5.6)| Nginx(1.19.2)
SEO ⇢ Ahrefs
Payment processors ⇢ Stripe
PaaS⇢ Amazon Web Services
JavaScript frameworks⇢ Next.js(13.5.6) | React | styled-components(5.3.10)
Tag managers ⇢ Google Tag Manager
Security⇢ reCAPTCHAHSTSDetectify
SSL/TLS certificate authorities ⇢ AWS Certificate Manager
Performance ⇢ Priority Hints
Marketing automation ⇢ Klaviyo | Privy | MailChimp
Live chat ⇢ Help Scout
JavaScript libraries ⇢ Goobercore-js(3.35.1) | PreactjQuery(3.5.1)
Font scripts ⇢ Font Awesome | Google Font API
Feature management ⇢ Beamer
Email ⇢ Privy | Google Workspace | MailChimp
Analytics ⇢ Google Analytics | Microsoft Clarity | Linkedin Insight Tag | Facebook Pixel | Ahrefs
Affiliate programs ⇢ Impact
Advertising ⇢ Twitter Ads | Google Ads | Reddit Ads
Miscellaneous ⇢ Open Graph | Gravatar | Webpack | Module Federation
( Tech stack by wappalyzer)
This is a special newsletter
This is a special newsletter
Every week, we dig up stories of how regular people started and grew their businesses—
Plus the marketing hacks that won them customers.
Then, we share those insights with you.
Every week, we dig up stories of how regular people started and grew their businesses—
Plus the marketing hacks that won them customers.
Then, we share those insights with you.
2,678+ people enjoy it
2,678+ people enjoy it